How It Works
Pristine is the layer Bali's cleanup has been missing: a brand and a movement that turns taste and goodwill into salaried, verified, on-the-ground work.
The model
Apparel, jewelry, memberships, tickets, and partners generate predictable funding — not one-off donations.
An elevated brand and a real-world community make cleanup something people want to belong to and wear.
A foundation channels the money into salaried local crews — dignified jobs doing the physical work.
Every kilogram will be weighed and published on the ledger. No greenwashing — just receipts.
Unit economics
True field cost is roughly $0.10–0.30 per kg. We plan around the conservative $0.30 — about 3 kg per dollar — for every claim, so the real number only ever beats it.
Funds salaried local crews picking trash up — at ~$0.30/kg.
The rate often quoted for funded cleanup: $1 = 1 kg.
Because Pristine funds people on the ground — not full NGO overhead — a dollar is built to do about 3× the work. We use the conservative 3 kg figure for every claim.
The crew unit
The whole model resolves to one repeatable unit: a crew of seven, fully funded.
One crew
7 people — 6 collectors and 1 lead — with real wages and gear.
Fully funded for
per month — wages, equipment, and disposal. Roughly the price of a single sponsored table at a gala.
Will remove
of trash every month — collected and removed, weighed daily. That's about 13000 kg, shown on the ledger as it happens.
A movement, not a monopoly
The crisis needs hundreds of actors, not one hero. Pristine adds what's been scarce — capital, culture, and beauty — and we cheer on everyone else doing the work.
The transparency promise
Daily weigh-ins will roll up to a live ledger. Plastic tracked separately. Partners get a quarterly report reconciling funds in against kilograms out.